The craft beer explosion showed staying power early on, impacting sales and taking national brands by surprise. If you think that everywhere you turn, there’s a new craft brewery popping up—it’s not just your imagination. According to the Brewer’s Association, the number of craft breweries grew from 1,511 in 2007 to more than 7,000 in 2018. The competition in downtown Pensacola is heavy, so it was important to identify what makes The 5 Barrel different so we could target its customers carefully.
To reach customers effectively, Ideawörks helped establish The 5 Barrel as a quality brand with a unique story by utilizing targeted tactics on various marketing and advertising channels. The team also designed and created a brand new website for the brewery.
The 5 Barrel’s new website features rich photography and content to immerse the viewer in the brand story. The site features a private log-in, giving access to a private area of the site, exclusively for “Bootlegger Members” to find out about upcoming beers and special events.
During this time we are offering Virtual Consultations to provide advice and recommendations across the full spectrum of your marketing, crisis management and public relations. Here’s your opportunity to take advantage of our award-winning experience without signing a long-term contract. Billed hourly: $200.