Grayton Retreat, a signature residential community being developed in Grayton Beach, Fla., was designed by award-winning architect Carey McWhorter. The 45 neighborhood is within walking distance of the Gulf of Mexico and is surrounded by 56,000 acres of pristine nature parks. As a new development with no existing brand equity, Grayton Retreat required a complete corporate identity, sales
collateral, website, public relations plan and marketing strategy.