Grayton Retreat, a signature residential community being developed in Grayton Beach, Fla., was designed by award-winning architect Carey McWhorter. The 45 neighborhood is within walking distance of the Gulf of Mexico and is surrounded by 56,000 acres of pristine nature parks. As a new development with no existing brand equity, Grayton Retreat required a complete corporate identity, sales
collateral, website, public relations plan and marketing strategy.
The Ideawörks team spent hours on the site of the future development, getting to know the area and its assets first-hand before building a brand strategy that portrayed the brand story by bringing the unmatched beauty of the surroundings to life through photography and video. The visual campaign went on to win multiple awards including GOLD ADDY Awards for all of Florida and the Caribbean that year.
Our strategy included digital ads and PR to drive traffic to the website to collect sales leads. Within three days of the first ad, the client received 33 requests for information and tours. More than 4,125 unique visitors came to the website to view floorpans and pricing within the first 10 months. The campaign received multiple awards.
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