Cirque du Soleil’s long-awaited arrival in Pensacola, Fla. became a reality in 2012 when the iconic troupe performed its renowned “Saltimbanco” there before the show was retired forever. Ideawörks
was contracted by Cirque to plan and execute an advance public relations campaign to garner regional media attention and drive ticket sales for the one-night event.
Working with the senior PR advisor for Cirque du Soleil and the “Saltimbanco” publicist, Ideawörks developed a PR and promotion campaign that would, ultimately, need to overcome two major
challenges: first, performance night was November 8, meaning it would be competing with the 2012 presidential election for media attention; and second, there were just two months before showtime to plan and complete the campaign.
In the end, the show was a sell-out and an additional performance was added to the schedule, which also sold out. And two years later, Ideawörks would have the honor of working with the Cirque du Soleil
team once again, when “Verakai” came to the Gulf Coast.
It was a pleasure to work with you and your wonderful team
with such passion and fire (and pure Cirque joy) in their eyes!
Looking forward to the next time we come to Pensacola!
—Vanessa Napoli, Publicist / Attachée de Press, Cirque du Soliel
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