In partnership with our clients, Ideawörks has created award-winning marketing and public relations programs to educate, increase awareness, drive sales, inform public policy and shape neighborhoods. We have written grant applications that have garnered more than a million dollars for client projects. Some people believe that marketing is just an “extra expense.” But we’ve shown time and again that the right marketing generates long-term rewards including “heads in beds,” positive media stories, public support, sales and pre-sales of real estate, strategic partnerships, a reduction in staff time and other positive, tangible results.
Accounting manager Harissa is the serene, positive force of the agency who handles all things financial. She overcame great challenges after
leaving her home in Haiti following the devastating 2010 earthquake. Harissa obtained a bachelors degree in accounting and finance from the University of West Florida, with one semester of study in Hong Kong. The daughter of an accountant, she also speaks four languages
As account director, Freddie is responsible for client relationships from beginning to end. He is an organized task-master who relocated to the US from London after graduating from the University of Manchester. Before joining Ideawörks, Freddie worked for the largest public relations agency in the world, on accounts such as Olive Garden, Longhorn Steakhouse, Mars Wrigley Confectionery, Xbox, Heineken, Radisson Blue Edwardian Hotels and others.
The founder of Ideaworks, Caron is a certified public relations counselor who has been winning awards for marketing, PR and design for more than 35 years. She is a former creative director for Baptist Health Care, and senior VP of operations and marketing for Network Paging and Network Telephone. She holds four “Inc. 500 Fastest Growing Private Companies” awards and was named Pensacola Bay Area Business Leader of the Year in 2011. Caron also founded T-Wire Corp. and the Goodworks Foundation.
As the official office greeter, Chewie is happy to be a part of every meeting and conference call, though she spends much of the day sleeping in the in-box atop the desk of the CEO. Chewie is a peek-a-poo who joined the office team at a mere one and a half pounds of fluff. Her responsibilities include picking up her mini tennis balls (epic fail) and attempting to harass the feral cats who call Ideawörks home. Many clients ask for her by name.
Working with your team
to establish measurable
goals and define performance metrics.
Identifying existing data,
then connecting research
to fully understand your
Compiling the results of
discovery and research
into a detailed plan of
Creating results, with
tactics that generate the
desired outcome from
a defined audience.
Determining what worked,
why it worked, and how to
continue raising the bar
We developed D.R.E.A.M. to ensure we always deliver on our promises. The system is at the core of our work. We’ll collect and analyze detailed insights into your business, goals, target audience, industry and competition. When executing your vision, we don’t guess.
During this time we are offering Virtual Consultations to provide advice and recommendations across the full spectrum of your marketing, crisis management and public relations. Here’s your opportunity to take advantage of our award-winning experience without signing a long-term contract. Billed hourly: $200.